Developing physical fitness through a program in collaboration with KSR SportSeed, we aim to create a sporting nation by creating a physically literate generation and spreading the spirit of Olympism that engages the entire ecosystem – schools, parents, communities and policymakers We believe that the Olympic values can nurture the spirit of brotherhood, peace and tolerance in children/youth by blending sports with culture and education. The programs are tailored to deliver these life values in children/youth and encourage them to participate in sports. Our approach is to incorporate three core domains of learning through sports: Cognitive (focused on mind) Affective (focused on social and emotional behavior) Kinesthetic (focused on physical abilities)